Clueso helps software teams turn rough screen recordings into polished product videos and step-by-step documentation—with AI doing the heavy lifting.

As the product evolved, so did the people using it. What started with product marketers quickly expanded to customer educators, customer success teams, technical writers, and more.

That growth brought a new challenge.

How do you speak to multiple audiences without sounding like you're talking to everyone — and no one?

Our Proposal

We weren't interested in creating "more content." We wanted to build a system where every piece had a job to do — whether that was attracting new audiences, educating buyers, or helping existing customers get more value from the product.

Messaging Strategy

Before writing a single article, we went back to the foundation. Through collaborative messaging workshops, we refined Clueso's positioning, sharpened its voice, and clarified how the product should be talked about across every touchpoint.

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tag - Why we recommended it

Great content can't fix confusing messaging. Aligning on positioning first allowed every subsequent asset to communicate a unified story.

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Thought Leadership Editorials

Instead of publishing more blogs, we focused on conversations people actually cared about. We explored how AI is changing product communication, what great product videos look like, and where documentation is headed next.

The goal wasn't to talk about Clueso all the time. It was to make Clueso the company people wanted to hear from.

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tag - Why we recommended it

People trust brands that teach them something. By leading conversations around AI, video, and product communication, Clueso build credibility long before prospects were ready to buy.

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Playbooks

Most downloadable guides end up forgotten in someone's Downloads folder. We wanted something better.

So we created Cluebooks - a collection of practical playbooks packed with frameworks, workflows, and advice teams could use immediately.

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The fastest way to prove expertise is to help people solve real problems. High-value educational content helps Clueso build trust while positioning it as a leader in the space.

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Webpages & Buyer's Guides

Software buyers don't just want to know what your product does. They want to know why it matters.

We rewrote product pages, built new use-case pages, and created buyer's guides that connected features to real business outcomes. Together, these assets helped prospective customers understand Clueso's capabilities as well as how they addressed specific use cases and business needs.

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tag - Why we recommended it

Features explain what a product does, buyer's guides explain why it matters. Together, they help buyers connect the dots and make decisions with confidence.

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Out-of-the-box Content Pieces

Not every content idea needs to be another blog post. We looked for resources people would genuinely bookmark.

One example was the Video Production Glossary—an A-to-Z guide that explained the language of video production with a funny take. It became a useful reference for anyone learning the craft, whether they were a Clueso customer or not.

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Unique, high-value resources turn brands into places people come back to for learning. It increases trust, discoverability, and long-term engagement.

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The Outcome

Over a 2+ year partnership, we helped Clueso build a content engine that made AI-powered product communication feel simple, practical, and worth paying attention to.

Audience-First Content Framework

Instead of publishing generic content for "everyone," we mapped Clueso's core audience segments and developed content around their unique challenges, workflows, and objectives.

As a result, content felt more relevant, more helpful, and much harder to ignore.

Stronger Product Messaging

We transformed Clueso's website messaging from feature-first communication into benefit-led storytelling. Now it is easier for visitors to understand each capability, its value, and how it fits into their workflow.

A Scalable Knowledge Library

We built a collection of evergreen resources that extended Clueso's value beyond its product. From the Video Production Glossary to long-form guides and Cluebooks, Clueso became a trusted source of knowledge for readers.

Strategic Content for Every Stage of the Journey

We developed a mix of thought leadership, newsletters, comparison articles, and Cluebooks that supported awareness, consideration, and long-term engagement. Together, these assets informed buyers, nurtured existing users, and reinforced Clueso's position within the category.

An Evolving Brand Voice

Over more than two years, Clueso changed a lot. New features, audiences, opportunities. Rather than letting the messaging drift, we kept refining it through regular workshops and strategic reviews, making sure the brand stayed consistent while continuing to evolve.