Season 2

The only conference for small B2B marketing teams with big ambitions

Organised by

Draftt & The B2B Playbook

Dates

Dec 09 - 10, 2025

All Episodes

01
Branding AI Products When Everything Is "AI-Powered" w/Kira Klaas
VP Marketing, Later

When everything is suddenly ‘AI-powered,’ standing out gets harder. Learn a clear, practical framework for marketing AI products with clarity, restraint, and strategic storytelling that actually resonates.

02
Making the Case for Brand in a Performance-Obsessed World w/Matt Maynard
Vice President of Brand, Advertising and Communications, Asana

In organizations obsessed with what’s measurable, brand needs a stronger case. Discover how to link brand activity to outcomes leadership cares about and make its value visible.

03
Content IP: How to Build a Marketing Engine Competitors Can't Copy w/Jess Cook
Head of Marketing, Vector

B2B content is easy to copy—and even easier to forget. Learn how to transform your content into truly ownable brand IP that buyers remember and competitors can’t replicate.

04
The Serious Business of Being Funny w/Luke Winter
Creative Director and Founder, Deadpan

Funny brands win attention, yet most B2B teams play it safe. Learn how to use simple, repeatable ideas to make your brand memorable, believable, and impossible to ignore.

05
Building AI Systems That Amplify Human Imagination w/Molly Bruckman
Former Head of Growth, Brand, and CX, Mutiny

Modern brands need both machine intelligence and human imagination. Build scalable brand agents and systems, then layer in the originality that breaks through AI-driven noise.

06
Using Brand to Open Doors Traditional Marketing Can't w/Ari Yablok
Head of Brand, Island

Enterprise buyers don’t trust easily and brand is how you earn your way in. Learn how to build credibility, scale thought leadership with AI, and create a brand that opens doors long before sales arrives.

07
How to Build a Founder-Led Brand w/Adam Holmgren
CEO & Co-Founder, Fibbler

Most startups rely on the founder for distribution, but that well runs out fast. Convert a founder’s voice into a consistent, scalable content engine that strengthens the brand

08
Why Influencer Marketing Isn't Working for You (Yet) w/Akshaya Chandramouli
Head of Brand, Storylane

Discover how to choose the right creators, systemize the partnership, and turn influencer marketing into a consistent, high-credibility distribution engine.

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