Season 2
The only conference for small B2B marketing teams with big ambitions
Organised by
Draftt & The B2B Playbook
Dates
Dec 09 - 10, 2025
All Episodes

When everything is suddenly ‘AI-powered,’ standing out gets harder. Learn a clear, practical framework for marketing AI products with clarity, restraint, and strategic storytelling that actually resonates.

In organizations obsessed with what’s measurable, brand needs a stronger case. Discover how to link brand activity to outcomes leadership cares about and make its value visible.

B2B content is easy to copy—and even easier to forget. Learn how to transform your content into truly ownable brand IP that buyers remember and competitors can’t replicate.

Funny brands win attention, yet most B2B teams play it safe. Learn how to use simple, repeatable ideas to make your brand memorable, believable, and impossible to ignore.

Modern brands need both machine intelligence and human imagination. Build scalable brand agents and systems, then layer in the originality that breaks through AI-driven noise.

Enterprise buyers don’t trust easily and brand is how you earn your way in. Learn how to build credibility, scale thought leadership with AI, and create a brand that opens doors long before sales arrives.

Most startups rely on the founder for distribution, but that well runs out fast. Convert a founder’s voice into a consistent, scalable content engine that strengthens the brand

Discover how to choose the right creators, systemize the partnership, and turn influencer marketing into a consistent, high-credibility distribution engine.
